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Small Hospitals Need Cheaper Devices

With rising healthcare costs, citizens of both emerging and developed economies are increasingly looking at affordable and accessible medical care. This, in turn, has led to a surge in demand for costcompetitive medical equipment to make diagnostic tools affordable for more people. To address both these issues, Philips Electronics India, a subsidiary of the Dutch conglomerate Royal Philips Electronics, has set up a plant to manufacture interventional x-ray(IXR) systems for local and emerging markets. The move follows the parent company’s decision to position its Indian arm as a centre for these systems.

Bert Van Meurs, senior vicepresidant at the healthcare division of Royal Philips, said “ the demand for interventional equipment is on the rise to minimize invasive procedures. The demand for machine is growing with more surgeons using interventional equipment. Newer treatment is needed as devices are becoming more intelligent. Imaging devices are now able to enter the left atrium or go down inside a tumour. So, the big application areas for the equipment are in cardiac and oncology. The US market, which accounts for 50% of the global IXR market, has seen a revival this year after a dip in sales last year. We foresee strong growth in the US market. The market is also growing in other countries with stateof-the-art procedures. However, in the aftermath of the global crisis and recession, hospitals in the US increasingly want high-quality procedures at a low cost.

Top-of-the-line machines required in a referral or tertiary care hospital in metros are out of reach for many hospitals due to their high cost. So, the cost of these machines will be 50% lower than those used by referral hospitals.

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