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CII MTD Division Wants Separate Marketing
Code For Medical Device Industry
Confederation of Indian Industries’ medical technology
division –CII-MTD has termed the Universal Code for Pharmaceutical Marketing
Practices (UCPMP) as detrimental to the medical device industry and urged the
government to form a separate code for medical device industry.
CII representation, led by Himanshu Baid, chairman of CII-MTD
and Pavan Choudary, co-chair of CII-MTD, focused on the fact that medical
device industry is an innovation driven industry and needs to work with medical
practitioners as well as paramedical professional in close proximity and
therefore, provision of current UCPMP not allowing industry to engage medical
practitioner for continued medical education on latest technologies may be
detrimental to the medical device industry.
“CII-MTD recommends a distinct marketing practices code for
medical device industry, which supports training, education and awareness
programmes that improve patient outcome and would be pleased to work with
department of pharmaceuticals in developing an appropriate UCMMP,” said Baid.
“Medical devices have a short product life cycle (18 to 24
months) and have frequently upgraded versions. Every new product which comes
into market requires physicians to undergo sufficient trainings. The proposed
code shouldn’t constraint industry’s ability to provide no-frills training to
medical practitioners,” said Baid.
“While CII-MTD welcomes any such code, at the same time we
recommend that the code should be appropriate for medical device companies and
industry practices, which are significantly different from pharma industry” said
Pavan Choudary.
(Ref:
http://www.pharmabiz.com/NewsDetails.aspx?aid=89809&sid=1)
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