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Increased Demand for Medical Imaging
Displays in Digitised Hospital Environment Being Paralleled by Growing Market
Commoditisation
The market for medical imaging displays is
experiencing a dynamic shift. Digitisation initiatives are creating
opportunities and challenges across Europe, as data and image sharing across
hospital departments and regions becomes an established driver of efficiency.
Medical imaging displays, as an integral part of the digital set-up, are facing
the demands of increased volumes of image transfer.
Frost & Sullivan finds that the Medical Imaging Display Markets in Europe earned
revenues of $110.2 million in 2005 and estimates this to reach $289.4 million in
2012.
"As medical imaging evolves beyond the radiology department, a wider variety of
end-users are demanding to view patient examinations," notes Frost & Sullivan
Team Leader Martin Bryant. "To view these images, a greater number of medical
displays need to be installed, contributing to market growth and leading to a
significant increase in revenues."
Diagnosis by a radiologist is no longer the sole purpose of a medical image.
Digitised hospitals linked to picture archiving and communications systems
(PACS) have democratised imaging, enabling the use of images for referral,
patient consultation, and surgical planning. With displays being necessary for
physical viewing of these images, demand for them is likely to witness a sharp
increase, in line with a wider portfolio of image users.
While the market is witnessing enhanced demand for a wider network of displays,
the need for cost savings is gaining momentum. To this end, several hospitals
are seeking commodity displays for referral purposes. Further, the lack of
concrete, Europe-wide guidelines is encouraging the adoption of this attitude.
"Financially constrained customers are increasingly seeking justification for
installing non-medical grade displays for secondary or tertiary reading",
remarks Mr. Bryant. "This presents cost savings for end-users but poses a
significant threat to the business of market participants."
Promoting awareness of both, the clinical and long-term financial benefits that
can be gained from the use of medical grade displays, is crucial for companies
desiring sustainable market success. While the surge in demand for medical
imaging displays is driven by hospital digitisation, the end-user tendency to
opt for less expensive, lower specification commodity displays is a major
impediment. Resolving this issue will be critical in determining future market
trajectory.
Medical grade displays fitted with auto-calibration software and remote
performance monitoring will provide long-term image viewing of the highest
quality for efficient diagnosis and referral. Vendors seeking to capitalise on
the need for a greater range of displays, will need to invest resources in
promoting the above to successfully differentiate medial displays from those in
the commodity category.
For more details : send an e-mail to Radhika Menon Theodore - Corporate
Communications at rmtheodore@frost.com with your full name, company name, title,
telephone number, e-mail address, city, state, and country. We will send you the
information through email upon receipt of the above information.
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