Brazilian Health
Devices :
The New Industry
Brand To Be Launched
The Brazilian industry of health products and
equipment is investing in technology and growth, both home and abroad, with the
aim of becoming one of the world’s largest by the end of the decade.
This Brazilian industry has seen strong growth over
recent years and, according to the WHO [World Health Organization], it is the
second largest emerging country in terms of medical equipment sales revenues. As
part of their project for expansion, ABIMO, in partnership with Apex-Brazil [the
Brazilian Trade and Investment Promotion Agency], is launching the new industry
brand: Brazilian Health Devices.
The new industry brand, Brazilian Health Devices,
will be launched internationally at the MEDICA fair, in November, in Germany.
Export Targets
ABIMO [The Brazilian Association of Medical Devices
Manufacturers] President Franco Pallamolla states: “Our objective is to be one
of the five largest producers of high and medium technological density products
by 2020”.
ABIMO’s objective is to expand the number of markets
in which Brazilian products are present – a figure currently standing at 180
countries –, and progressively increase export sales volumes to US$ 1 billion,
by 2015. The industry’s exports for 2010 reached US$ 633 million.
Over the last 12 years (from 1999 to 2010), the
industry has seen revenue growth of 320% and, in order to keep this momentum
going, it has been investing strongly. In 2010, the average rate of investment
was 3.2% of revenues, mainly applied to the development and updating of
technology. ABIMO’s forecast for 2011 is that the industry will invest 3.3% of
revenues – a figure estimated to translate into R$ 9.3 billion.
Diversity
In addition to ploughing back a proportion of its
revenues, the Brazilian medical and hospital equipment and materials industry
also counts with support from the BNDES [Brazilian Development Bank], which
provides lines of credit. Among the main goals of the PROFARMA [Program for
Support of the Industrial Health Complex] program run by the BNDES is to
increase the Brazilian industrial health complex’s ability to compete.
Paula Portugal, the head of ABIMO’s international
projects, says: “The wide variety of Brazil’s products tends to surprise people.
We produce everything from disposable products, to high tech machinery. Brazil
has the technology, yet some countries still don’t know we make these products”.
The launch of the Brazilian Health Devices brand is
part of a strategy to change this perception and further encourage the
industry’s exports. In 2011, it will be ten years since the Brazilian industry
has had a presence at MEDICA, in which it has invested an average of R$ 1
million per edition.
Portugal emphasises: “MEDICA is the main showcase
abroad, where it is possible to gain visibility in the global market. And, the
fact Brazil has participated for the last 10 years is proof of the credibility
it has”. There will be more than 50 Brazilian companies present in this year’s
edition of the trade fair.
More information available at :
http://brazilianhealthdevices.com/en.
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