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Healthcare Market is Growth Market
However, sales increases are not only realised because of demographic developments that are beneficial to the healthcare sector. An important factor is the suppliers’ power of innovation, which contributes to the positive business development. Anyone who visits the medical trade fairs of Messe Dusseldorf can see for himself that continues progress concerning innovative procedures is being made. These procedures simplify and render more precisely the diagnosis and facilitate effective therapy. As an example, I can mention the development of instruments for use in minimally invasive (keyhole) surgery. Newly introduced instrument and surgery technologies allow for surgical procedures that are very gentle on tissue and thus lead to quicker healing times and lower costs. One of the topics at MEDICA 2003 related to the latest developments in the area of so-called stents. These are products produced cooperatively by the medical technology industry and the pharmaceutical industry. These elastic vessel supports made of metal or plastic are coated with drugs. The drugs prevent that the implanted vessel support is covered with tissue. Thus a second, cost intensive surgical procedure to replace the vessel support can be avoided.
These are only a few selected examples, the list of innovative medical products and procedures that are first introduced at our medical trade fairs is endless. This is also supported by the publications on our website. Each of our trade fairs has its own website, where we offer information about new products and exhibitors (search for Messe Dusseldorf by pointing your browser to http://messe dusseldorf.de).
In addition to the demographic reasons for the growing market and the fact that industry creates rising demand because of its own ability for innovation and the development of effective diagnosis and therapy procedures, higher expectations of the patients themselves will lead to a further push in demand for medical devices and products. For example, there is a trend in most European countries for public health insurance companies to restrict their financial services. More and more, patients have to pay themselves for special procedures. This, of course, also leads to higher expectations. Patients are more critical towards the diagnostic and therapeutic methods used, they want to be treated with state-of-the-art devices - and this quickly and effectively. This in turn forces healthcare providers to remain innovative and provide modern, effective products.
Exhibitors profit from Visitor Potential
Our medical trade fairs, in particular the internationally leading trade fairs in Dusseldorf, such as MEDICA, REHACare and ComPaMED have developed into the leading events of their respective sectors not only because of favourable market conditions and innovative suppliers. It is the unique location of our trade fair in the middle of Europe that allows exhibitors to develop the impressive market potential. Dusseldorf is the geographical centre of the Rhine-Ruhr region that stretches from Bonn and Cologne in the south via Duisburg and Eccon in the north to Dortmund in the east. More than 10 million people live in this conurbation. 44 million people live in a radius of 2100 kilometres from Dusseldorf. This is one in seven citizens of the European Union.
This introductory information regarding the international activities of Messe Dusseldorf and the general remarks regarding the healthcare market are followed by a short introduction of the trade fairs MEDICA, ComPaMED and REHACare.
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