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Marck Biosciences In Talks With US Cos For Site Transfer

Marck Biosciences is talking to several US based pharma companies for a site transfer deal, through which it can undertake contract manufacturing of small volume parenterals and injectibles at its facility in Gujarat. Through this process, an US based pharma company move its production of a particular molecule to India by getting US FDA approval for Marck's production facility.

Bhavesh Patel, managing director, Marck Bio, told ET that getting US FDA approval for specific product lines would take around six months. "Pharma companies in the US and western Europe are looking at outsourcing from India not only due to lower costs but also because of superior product quality available here," said Mr. Patel.

So far Marck's export focus has been on the semi regulated markets of CIS, Africa and Asia. "We were constrained due to insufficient capacities. But, with our Rs. 72 crore expansion getting completed by July this year, we can tap the global markets in a big way," he said.

The company's sales is expected to more than double to over Rs. 80 crore next year from Rs. 40 crore in 2006-07. With the completion of the expansion project, marck will figure almost the top five producers of parenterals in India. The market leaders are Nirma (Core Healthcare) and Baxter.

The company is currently doing contract manufacturing for most of the major pharma companies in India like Dr Reddy's, Ranbaxy, Zydus Cadila and Cadia Pharma. The large volume parenterals (LVP) market in India is estimated to be worth Rs. 900 corer, while the small volume parenterals (SVP) dilutants market is about Rs. 120 crore.

The company is exporting to nearly 40 countries currently. It is now in the process of getting FDA approval from the regulators in Australia, South Africa and Brazil. "We are targeting to increase our exports from 6 crores to About Rs. 30 crores in two years time," Mr. Patel said.

(Ref : The Economic Times dated January 26, 2007)

Ranbaxy Group Forays Into Retail Healthcare

The Ranbaxy promoter group will mark its foray into healthcare retail through a new company, Fortis Health World, which plans to set up 1,000 HealthWorld store in 400 cities in the next five years at an outlay of Rs. 800 crore.

"A Healthworld store will be a one stop shop for a consumer's health needs a 24/7 pharmacy which will stock FMCG products and heath foods, Ayurvedic and Homeopathic medicines and will also house a diagnostic centre," Fortis HealthWorld CEO Ashish Kirpal Pandit told ET. Fortis Healthworld will initially roll out ten stores in the national capital region (NCR) by March this year and then go national. The Fortis HealthWorld stores will be located at high streets, spread over an area ranging from 600 to 3000 sq ft. The company will use a combination of company owned - company operated and franchisee owned stores for its retail foray. These stores will sell medicines, health foods, FMCG products based on the health platform, and diagnostic kits.

"There will be synergies between the retail venture and Fortis Healthcare's expertise. The front-end staff at the stores could refer a doctor at a Fortis Hospital to a consumer, if need be, and even seek an appointment for him. Later, as we expand into rural areas, we could look at using telemedicine to connect consumers in the area with doctors at Fortis," said Mr. Pandit. Fortis HealthWorld will set up warehouses in each state as it expands and will offer barcoded medicines. "The barcoding will be done at our end, so that the supply chain can be managed efficiently from the warehouse to the store and quality standards are maintained," Mr. Pandit added

The company plans to recruit about 7,000 people in the next three years for managing the front-end operations. It has already started putting in place an in-house call centre to answer consumers' queries, helping them find the nearest HeahtWorld store and taking home delivery requests. The pharma retail market in India is about Rs. 3,000 crore in value terms, with organized market accounting for a mere 3%. "We won't be competing against the chemists, as ours is a different format, offering a range of products and services, including free home delivery and reminders to consumers about their medicines," Mr. Pandit said.

(Ref : The Economic Times dated January 17, 2007)


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